• Monday’s numbers: Bill-Bret-Beck 1-2-3.  October numbers: FNC still dominates.  Program ranker.  MSNBC gains, Olby slips.  HLN falls.  CNBC sinks; Kudlow crashes.  Park & Spit a dud.  Coop only CNNer to gain.  Weekend numbers.
• Video: Shep and panel with three races to watch tonight.
• Imus video: Bill O’Reilly on midterms, Jon Stewart.
• Olbermann vs the truth: Christie, ‘cocky’, and Kilmeade.
• Why the Fox boycott is doomed to failure.
• MSNBC recruits distinguished journalist for 3:00 pm slot.
• Zurawik: MSNBC’s lack of standards, Olby’s ‘delusional self-importance’.
• Video: Shep’s behind-the-scenes tour at Fox.
• CNN debuts its own take-off of MSNBC ads.
• Olby drops ‘worst persons’ attacks...for now. More.
• Election night coverage rundown.

Tags: ratings 2010, shep, oreilly, olbermann, turks